8/12/2021

Fish Rules Retro Pt. 1

We’ve had some great deals close, conversations, and progress the last 2 days. But rather than a journal that out like I’ve done every day for the last 50 days, I thought I’d stop and review all the things that have been accomplished with Fish Rules since December:

Usage

• 8% bump in views (8.5m)
• 17% bump in app events / interactions (35m)
• 83% bump in logged fish
• 70% bump in trip information activity
• 10% bump in ad clicks

Outreach & Partnerships

• 1100 emails
• 325 companies
• 26 government agencies
• Sent out first time press releases and email newsletters
• Closed several ad deals
• In negotiation and about to close several new state agency customers

Mobile Apps, Websites, and More

• Completely re-written recreational app from the ground up
• Brand new design and branding
• New fish log features
• New location features
• New citizen science features and initiatives
• New user account options
• New opt-in messaging / push channel options
• New in-app messaging capabilities for advertisers, NGO’s, and fish management agencies
• New subscription offering which includes having a real human ID their catch
• New advertisement opportunities: By species, by location, ad rotations, etc.
• New Regulation API as a service, for 3rd parties to use
• Prototype of the brand new commercial fishing app finished. It should be rolling it out in the next month or so.
• New web app version of Fish Rules launched
• Revamped marketing websites (Fish Rules, Fish Management)
• New admin management area for Fish Rules staff to manage ads, photo competitions, and more.
• Started work on a new map feature for Fish Rules users
• Added and improved a bunch fish images
• About to launch the first Fish Rules photo competition